Logos are the centerpiece of a company's brand. People are exposed to way too many concepts and ideas on a daily basis to remember them all. So our minds organize all of that information into categories. Your company's logo should be the symbol for everything that your company represents. When a customer sees your logo , they should be able to quickly connect with what it is you do. However, it is all too common to find companies that either do not have a logo or do not put their logo on all of their promotional and advertising materials.
If you are a company that does not have a logo or are thinking about redesigning your logo, there are a number of important points to remember. Since your logo will become the centerpiece of your brand, it is worth taking the time to understand a little bit more about what makes a good logo.
Everyone has a nephew with a copy of Photoshop these days. Why is it important for a company to spend what may seem like a good amount of money in a professional graphic designer when they could have it done cheaper, or even for free?