Let's face it, there are a lot of young designers out there who can make a pretty looking web page. But when the rubber hits the road, these "pages" often don't work. They look nice but they don't work together as an entire site. The new designer thinks in terms of look & feel and not enough about interactive usability.

It's one thing to create a group of web pages but that's not what we do at Dimension Design & Print. We create a great looking, cohesive, functional web site that performs in search engines.

That's what you need, right? A professional web design.

What's the point in investing time and money if the site isn't attractive, useful, and garners visitors from the search engines?

What is the purpose of the web site?

Some web design projects end at the final goal of creating a static site or a site with an interactive shopping cart for consumer goods. Some are simply an online business card - a showcase of your work.

Whatever your business model, you should start with a clear vision of how your web site will return on your investment. The assumed return on investment will guide the features and usability of the site. Then the audience will mandate the level of web design.

Who is the Audience?

We go to great lengths in our web design methodology to uncover the exact audience of your web site. The audience will have a certain level of comfort with differing styles of web design. We need to know the demographics of your audience so that we can appeal to their hot buttons and get them to convert.

Consider their age, gender, professionalism, and their goal for visiting your web site. First you hit their goals in function, then you apply a web design that appeals to their demographic.

Pieces of the web site to consider:

• Engaging Flash headers - A little animation in high-style will go a long way to impart your tag line on each visitor.
• Feature areas on the home page - What are your top products and services? Display them prominently on the home page.
• Brand identity - Your web site needs to be a cohesive part of your marketing collateral but it is not the same as print.

We are specialists in the design and development of commercial-grade web sites. Contact us today and you will quickly see that we are not like the others.